Gemuetlichkeit Days Entry Button

You can't join in on the fun without your button!

A Gemuetlichkeit Days Button is required for admission to our festival. Buttons can be purchased from various local merchants, financial institutions and the Chamber of Commerce. The cost is only $15.00 in advance and at the door/gate. The button is good for all three days of our event and a chance of winning $1000 in cash. Children age 16 and under are admitted free. There is free admission from 9:00 AM – 1:00 PM on Saturday and on Sunday.

Take advantage of the free Saturday admission from 9 AM – 1 PM
to enjoy the Vintage Car Show, Card tournaments and Contests and on Sunday in the Rotary Park (after the parade) to hear the music of Copper Box.

Here is a list of places you can purchase your button prior to the festival in 2024


  • ACE Insurance
  • American Legion Bar
  • Astell’s Best Little Hair House
  • Awaken Salon & Wellness Spa
  • Casey's
  • Chamber of Commerce
  • County-City Credit Union
  • Duck In
  • Fairview Sports Bar
  • Fort Community Credit Union
  • Herbie's
  • Heron’s Landing
  • Jefferson Cafe'
  • Jefferson County Fair Park

Jefferson (Cont'd)

  • Landmark Saloon
  • Main Steet Station-Mobil
  • Piggly Wiggly
  • Rock Bottom Express
  • Sportsman's Club
  • Stable Rock
  • Tan-A-Latte
  • The Drug Store
  • The Works Hair Salon
  • Towne Inn
  • Twice is Nice
  • Wayside Inn
  • Wine & Roses

Fort Atkinson

  • American Legion Dugout Bar

Gemuetlichkeit Days T-Shirts

Get your German swag on with the offical 2024 Gemuetlichkeit Days Festival T-Shirt! 

Gemuetlichkeit Days T-Shirts are available in sizes XS through XXXL.

You can purchase your T-Shirts at Awaken Salon and Wellness Spa, at the Gemuetlichkeit Days Festival at the Jefferson County Fair Park, or contact Sherry Gruennert at 920-723-2835

$20.00 each

German Clothing

If you are looking for a local source for German Clothing, contact Janet Werner to set up a time to come and shop.

Women's Men's and Children's Dirndls, Lederhosen, and Other Items!

CALL 1-920-650-4116

Janet is located at N4018 County Road Y, Jefferson, WI.
Look for the German Flag by the driveway!

Also, contact Janet if you have any German clothing you wish to sell!

The Bavarian Superstore

The Bavarian Superstore offers a large selection of high quality, bavarian handmade costumes, leather and country fashion, as well as selected typical bavarian gift ideas for different occasions.

Ernst Licht Imports

Ernst Licht is a leading traditional German Bavarian clothing company. We offer a full range of traditional clothing and Oktoberfest clothing.

Rare Dirndl

Rare Dirndl was founded in 2010 and has been growing ever since. Owner and designer, Erika Neumayer started the clothing line in her parent's dining room and living room when searching for a fashion forward dirndl in America seemed impossible.

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